After six long months our remodel of our main facility at Gamblin Motors is all done. Chevrolet has approached its dealer body across the country with a focus on re-branding. One of the ways Chevrolet wants to change the perception and strengthen the overall brand is to create identifiable ques in the design of its facilities. You will start seeing these giant blue entry elements with Chevrolet over the top. Not only will you see this change in the facilities you will also see the change in the marketing. Chevrolet launched a marketing campaign in their commercials titled, “Under the Blue Arch.”
Last week we had an open house for the public to tour our re-modeled facility. Not only did we add a nice blue archway, we painted all the interior walls and laid down new tile. One of my favorite additions to the re-model is our covered service area. This allows our service customers to pull into a nice covered area. It was great to have my sister Rebekah in town for the event and the cutest baby in the world Penelope.
It is really nice to have all the construction workers gone and now we can focus on going back to work. The new digs really adds a nice inviting atmosphere. If you want to come out and take a look around just stop on in. We had a great showing of guests come through the doors for our event and we had a lot of fun showing off our new dealership.