Posts Tagged ‘Edward Whitacre

11
Sep
09

GM 60 Day Gurantee

There is a huge change coming to General Motors Company,

Leading the change is new Chairman Edward Whitacre, Whitacre who joined GM during its bankruptcy process and remained fairly quiet until this month.   The former AT&T Chief does not have much experience in the business but is acting fast to clean up GM.  It was reported earlier this month that Whitacre is being “frighteningly direct” with the top-level executives and is asking to see improvement in sales, market share and profitability. He said that if those changes don’t happen soon, there will be significant consequences.

Whitacre is also leading GM’s new advertising campaign along with Bob Lutz called “May the Best Car Win.”

The campaign started with a website “thebestcarwins”  which was a survey to rank cars in 5 categories.   Fuel Efficiency, Safety, Quality, Performance, the Best.   It was surprising for me to see what everyone thought.  So far the survey had Honda picked as #1 in quality that was interesting as they have been not in the top tier of J.D. Powers Initial Quality ratings for quite some time.

In part with the new ad campaign of “May the Best Car Win” GM with a 60 second commercial Whitacre speaks about GM’s new incentive where buyers of a new Buick, Cadillac, Chevrolet or GMC will be able to return their vehicle within 60 days if they are not happy with it.  So that means buy a new car and if you are not happy bring it back.

Thanks to EGMCarTech

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